Jonathan Shieber talks about the creation of a startup studio in the Hollywood industry.

Creative Artist Agency, one of the most powerful companies in the entertainment industry, is partnering with financial investors in order to create Creative Lab, a startup studio.

This studio is headed by Mike Edwards, a specialist of social media. He explains that the studio develops a new model based on an equity fund for all the employees.
The startup studio already has some startups such as Belletrist, founded by the actress Emma Roberts, or Ground Control, which uses the roster of talent from CAA.

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